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11.9.2004
Harris Teeter & ettain group team up to launch the new
harristeeter.com website
CHARLOTTE, NC (November 9th, 2004) Harris Teeter and ettain
group have developed a new and exciting website where users
can shop online, explore recipes, win prizes and support
their local schools.
A focus on freshness, features and usability make the new
site more enjoyable and useful to Harris Teeter customers.
Functionality was also developed to manage the website and
provide operational efficiencies. To ensure that customer's
needs are being met and the site is easy to use, the team
performed website usability testing with actual Harris Teeter
customers.
Existing services like eVic, which sends customers customized
specials based on shopping history, and Express Lane online
shopping & home delivery were integrated into the new website.
Some new features include a store locator, an enhanced careers
section, email newsletters, personalization, content management
and a fine wines section.
The new fine wines section features an area where users
can learn about selecting wine, food pairings and recipes
as well as access expert wine reviews. Harris Teeter also
offers a monthly e-newsletter entitled "Vintage" which reviews
featured wines and gives insight to the vineyards and vintners
that produce the wine.
ettain group's content management tool (eCMS) was customized
and implemented for the project. The eCMS tool allows different
Harris Teeter staff members to create, review, and publish
content all from a secure web browser. The Harris Teeter
team now has complete flexibility with the content of their
new website.
"We prefer to put content management in the hands of the
website owner, which saves on maintenance cost and enables
the team to maintain a constantly evolving and fresh website."
- Barry Hester, Senior .Net Architect, ettain group
ettain group and Harris Teeter continue to work together
on application enhancements and the planning of future releases.
Customers will see further integration of their VIC programs
along with integration to other Harris Teeter programs such
as Together In Education and the Harris Teeter Wine Center.
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About Harris Teeter
Harris Teeter, Inc., a wholly-owned subsidiary of Ruddick
Corporation, is a food market chain that operates in the
six-state area of North Carolina, South Carolina, Virginia,
Georgia, Tennessee, and Florida. Ruddick Corporation is
traded on the NY Stock Exchange at RDK. In addition to 140
retail stores, Harris Teeter also operates grocery, frozen
food, and perishable distribution centers in Greensboro
and Indian Trail, NC, as well as the Hunter Farms milk and
ice cream facility in High Point, NC. Harris Teeter is headquartered
in Matthews, NC and currently has approximately 13,900 employees.
www.harristeeter.com
PR Contact: Jennifer Panetta,
Manager of Communication Harris Teeter
704.844.3209
jpanetta@harristeeter.com
About ettain group
Headquartered in Charlotte, NC, ettain group is a technology
services company offering Professional Services and IT staffing
to organizations throughout the Southeast. ettain group's
Technology Staffing practice delivers traditional staff
augmentation and Human Capital Management set apart by a
detailed technology recruiting process. The Professional
Services practice delivers high-impact solutions through
custom application development and product integration.
By offering the combined services model ettain group has
the ability to offer an unbiased solution that fits your
technology / business goals. ettain group has over 50 full-time
employees in the Southeast and over 300 contract professionals
currently engaged in delivering solutions in Charlotte,
NC; Jacksonville, FL and Atlanta, GA.
For more information visit www.ettaingroup.com.
TECHNOLOGY : PEOPLE : SOLUTIONS
Contact:
Scott Miner
ettain group, Inc.
704.529.1650
sminer@ettaingroup.com
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