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5.24.2005
Lance teams-up with ettain group to launch new website
This week, Lance, Inc. (NASDAQ: LNCE) launched an exciting new website (www.lance.com) loaded with interactive
features like a Video Tour of the Lance Cracker Factory, interactive games, downloadable screen savers
and detailed nutritional information. It also contains the first-ever Lance On-line Store,
complete with Lance snacks, apparel and collectible snack jars.
"We set out to create a Website that would be a true destination. This new site is packed with interactive
features that will help us communicate with our target consumers in a more relevant way. We also believe that
elements like the on-line store will serve as an incentive to bring visitors back to the site again and again."
Todd Phillips, Vice President of Marketing, Lance, Inc.
The new site is a showcase for the company’s "I Got Lance In My Pants" Radio Advertising campaign.
This fun brand message permeates the site and provides for numerous interactive opportunities. An example of
this are the interactive postcards containing hilarious audio clips from the radio ads which users can send
to their friends.
"This project was built around the concept of irreverent fun and is a destination supporting the
new "I Got Lance In My Pants" advertising message. We truly enjoyed working on this project.
Lance gave us the freedom to push the brand attitude in a new direction and encouraged our team to be
tastefully irreverent."
- Scott Miner, Creative Director - ettain group
ettain group developed a host of behind the scenes tools for Lance to effectively manage their new website.
Some of these features are part of ettain group’s core suite of tools; Content Management (eCMS) and
Communications Tracking (eCTS) were used as a baseline and enhanced to fit Lance’s specific needs.
Other behind the scenes tools were custom developed for Lance, such as Catalog and eCommerce management.
ettain group designed and engineered the new site using Microsoft .Net technology, XML, Flash and SQL2000.
The end result of meshing a strong technological backbone with creative brilliance is a highly
interactive, distinctively unique Lance website. Beginning June 6 at 9:00 AM, and running until
July 30 at 11:59 PM, Lance will be hosting an Online Sweepstakes encouraging users to download
the "I Got Lance In My Pants" ring tone to their cell phone and sign up to win
various "portable" prizes that will fit in consumers’ pants. Entrants have the chance
to win prizes such as a Sony PSP, an iPod Shuffle or a variety of Lance snacks.
About Lance Inc.
Lance, Inc., headquartered in Charlotte, North Carolina, manufactures and markets snack foods throughout much
of the United States and other parts of North America. Lance has manufacturing facilities in Charlotte,
North Carolina; Burlington, Iowa; Hyannis, Massachusetts and Ontario, Canada. Products are sold under
the Lance and Cape Cod brand names along with a full line of private label cookies, crackers and sugar wafers.
For more information visit www.lance.com
PR Contact:
Jamie Brown
Lance, Inc.
704-554-5512
jabrown@lance.com
About ettain group
Headquartered in Charlotte, NC, ettain group is a technology
services company offering Professional Services and IT staffing
to organizations throughout the Southeast. ettain group's
approach is flexible. Their Technology Staffing practice
delivers traditional staff augmentation and Human Capital
Management set apart by a detailed technology recruiting
process. The ettain group Professional Services practice
delivers high-impact solutions through custom application
development and product integration. Additionally, ettain
group offers Strategy and Program Management services led
by highly experienced Solutions Architects. By offering
the combined services model ettain group has the ability
to offer an unbiased solution that fits your technology
/ business goals. ettain group has over 50 full-time employees
in the Southeast and over 300 contract professionals currently
engaged in delivering solutions in Charlotte, NC; Jacksonville,
FL, Raleigh, NC, Washington, DC, and Atlanta, GA.
www.ettaingroup.com
Contact:
Scott Miner
ettain group, Inc.
704.529.1650
sminer@ettaingroup.com
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